RANA JEONG
Space Designer based in seoul
from 2011
OVERLAB pop-up store
2024
The pop-up store at The Hyundai Seoul, celebrating the rebranding of the upcycling brand OVERLAB, ran for six days across a 330㎡ space. Six paragliding pieces were installed, creating a wow moment as if flying over Seoul. After the event, they are transformed into up to 960 bags.
Eco-friendly design used recyclable fabrics and modular fixtures, reducing waste by around 80%. Modular furniture, inspired by jungle gyms, can be reused in new spaces. Visitors can relax on beanbags made from repurposed tent fabric while watching the brand film.
A see-through wall made from paragliders’ lines guides the exit. Celebrate the ongoing journey of materials and discover new moments in everyday life.
Eco-friendly design used recyclable fabrics and modular fixtures, reducing waste by around 80%. Modular furniture, inspired by jungle gyms, can be reused in new spaces. Visitors can relax on beanbags made from repurposed tent fabric while watching the brand film.
A see-through wall made from paragliders’ lines guides the exit. Celebrate the ongoing journey of materials and discover new moments in everyday life.
Pop-up Store Planning & Design
Yeouido,Seoul
100py/ 330m2
Team / Verde Company
Yeouido,Seoul
100py/ 330m2
Team / Verde Company
IF AWARD 2025
https://ifdesign.com/en/winner-ranking/project/overlab-brand-renewal/69995
https://ifdesign.com/en/winner-ranking/project/overlab-brand-renewal/69995