RANA JEONG
Space Designer based in seoul
from 2011
ORTHOMOL
FLAGSHIP STORE
2023/2024
This is a flagship store interior project for Orthomol, a health supplement brand.
It was Orthomol’s very first retail space, opened at Lotte Department Store in Jamsil.
I also designed and built the second store at Hyundai Duty Free in Dongdaemun.
I created the space with a concept of a “Vitamin & Life Lab”, reflecting Orthomol’s brand identity
and aiming to build trust through a scientific and clean image.
The overall mood was inspired by a laboratory aesthetic, with Orthomol’s signature blue color used as a key visual element.
I used curved metallic forms to express purity and clarity, and applied repetition and alignment
to reflect the visual language of a research lab.
It was Orthomol’s very first retail space, opened at Lotte Department Store in Jamsil.
I also designed and built the second store at Hyundai Duty Free in Dongdaemun.
I created the space with a concept of a “Vitamin & Life Lab”, reflecting Orthomol’s brand identity
and aiming to build trust through a scientific and clean image.
The overall mood was inspired by a laboratory aesthetic, with Orthomol’s signature blue color used as a key visual element.
I used curved metallic forms to express purity and clarity, and applied repetition and alignment
to reflect the visual language of a research lab.
Flagship Store, Pop-up Store
Lotte Jamsil, Dongdaemun Hyundai Dutyfree
10py / 33m2
Team,Verde Company
Lotte Jamsil, Dongdaemun Hyundai Dutyfree
10py / 33m2
Team,Verde Company
Orthomol Flagship Store @Lotte Jamsil,2023
Orthomol Pop-up Store @Lotte Jamsil,2023
Orthomol Flagship Store @Dongdaemun Hyundai Dutyfree,2024